Particularly successful is rugby corporate hospitality for Hong Kong Sevens and it has a very large part to play in the financial success of Sevens Rugby and the IRB sevens tournaments.
As with any sport, rugby corporate hospitality in particular is a sector that provides large streams of income to the various tournaments, with companies paying large sums of money to entertain clients and reward staff in a manner, which will help to set themselves apart from other institutions.
Top stadiums and events such as the Hong Kong Sevens, Twickenham, Dubai and even Melrose 7's, have large areas devoted to corporate hospitality to encourage these income streams and ensure that the tournament is a financial, as well as sporting success. Such areas are a fact of all modern stadiums and offer companies the chance to network in comfortable surroundings.
Indeed the benefit is not just one way. Rugby tournaments, and especially large club events such as the Middlesex sevens or the top international events that make up the IRB World Sevens series, provide companies with the perfect day for taking clients out.
The luxury that can come with the client hospitality boxes, with fully stocked and staffed bars and top class food, really helps companies get a message across to potential customers, partners and investors. The rugby on offer is always top value and the advantage of doing such entertainment at a sevens tournament as opposed to a more traditional sporting event is that the tournament will go on all weekend, giving plenty of networking and relationship building time.
Small wonder then that many of the top companies in the world are taking advantage of the corporate hospitality opportunities that various rugby sevens competitions are able to facilitate. As the growth of the sport of rugby sevens continues to expand so to does the value of such entertainment. Providing value for money that more and more companies are becoming aware of in increasingly tough economic times.